Welcome to Leap to Scale, the podcast for technology-curious leaders of service firms who want higher margins without adding headcount. Each week, Justin Davis and Greg Ross-Munro discuss how consultancies, agencies, and professional services organizations can turn hard-won expertise into repeatable, sellable software. Each episode focuses on practical decisions behind productizing services, from identifying what should become IP to choosing the right path between custom delivery and scalable offerings like SaaS, packaged workflows, and AI-powered tools.

The show is grounded in real tradeoffs, not hype. Justin and Greg draw on years of experience building and scaling software inside service businesses to break down pricing, margin, delivery risk, and responsible use of AI. Leap to Scale is for technology-curious leaders who want clearer systems, stronger margins, and products clients can buy again and again, without compromising quality or trust.

Our Story

Greg and Justin have known each other for over a decade. They met at the Tampa Bay Wave startup incubator and accelerator and have been arguing about technology ever since. Over the years, they have repeatedly dragged each other into consulting projects, traded opinions mid-build, and stress-tested ideas across dozens of real-world engagements. Eventually, it became obvious that they were already working together, just without the paperwork. Today, they both work at Sourcetoad—together finally and officially.

Leap to Scale is a place for those long-running conversations. This podcast explores service delivery through technology, service productization, and practical, experience-driven tech decisions, with the goal of helping other operators who face the same challenges.

Greg Ross-Munro

Greg Ross-Munro has been programming since he was 8 years old, and is the author of Herding Cats and Coders, a practical guide to software development for non-technical leaders. He has spent most of his career as the founder of Sourcetoad,  helping service businesses scale without unnecessary complexity.

Along the way, Greg has been an executive director and conductor of Startup Bus, the rolling hackathon, and an investor, mentor, and occasional unwitting participant in dozens of startups. Those experiences gave him a healthy respect for what works, what fails, and what looks like a good idea at 2am. Outside of work, Greg enjoys squash, judo, and interesting whiskeys, and is always happy to talk too long about any one of them.

Justin Davis

Justin is a product builder who lives in the space between creativity and logic. With a background in UX design, engineering, and entrepreneurship, he’s spent his career exploring how ideas become real, and why some never do. He’s especially interested in how people think, how products evolve, and how small decisions shape bigger outcomes.

Lately, his focus has been on building tools and sharing insights that help others move faster and ship more products into the world, especially in the world of AI. He believes the best work happens when you stay curious, embrace iteration, and keep momentum alive, even when the path isn’t clear.

Latest Episodes

  • Hiring Your First AI Agent
    AI is changing how companies hire, but not in the way most people think.
  • Is AI Killing the Dashboard?
    What happens when software stops looking like software? In this episode, Justin Davis and Greg Ross-Munro explore the future of interfaces in an AI-first world and ask whether traditional SaaS dashboards, menus, and feature-heavy applications are headed for extinction.
  • Why Middleware Is the Hidden Competitive Advantage for Service Businesses
    In this episode, Justin and Greg explain why middleware is the missing layer that unlocks real competitive advantage without rebuilding core systems like payroll, ERPs, or industry-specific platforms.
  • The Middle Path to AI Strategy: Experiments That Actually Pay Off
    Justin and Greg lay out a practical middle path for building an AI strategy that actually delivers results. They explain how to set boundaries, design small but meaningful experiments, and fail in the right direction. If you want to use AI without wasting time, money, or trust, this episode gives you a clear, repeatable approach.
  • Why Aaron White Bought an Agency Before Building the Product
    In this episode of Leap to Scale, Justin Davis and Greg Ross-Munro are joined by Aaron White, CEO and co-founder of outbound.com, for a conversation about one of the core themes of the show: transforming services into scalable software products.
  • How AI Agents are Automating Business Growth
    n this episode of Leap to Scale, Justin Davis and Greg Ross-Munro sit down with Doug Smith, Director of AI Operations at Element 451, to explore how AI is transforming the way service businesses operate, automate, and scale.
  • Dr. John Licato on the Trust Problem in AI
    In this episode of Leap to Scale, Justin Davis and Greg Ross-Munro sit down with Dr. John Licato, CEO of SquarePak and Associate Professor at the University of South Florida, to explore one of AI’s biggest unsolved challenges: trust.
  • Prototype Like You Mean It, Part 2
    In part two of this prototyping series, Justin Davis and Greg Ross-Munro focus on what happens after you build the prototype: getting meaningful feedback, iterating with intention, and knowing when something is ready to move toward production.
  • Prototype Like You Mean It, Part 1
    Justin Davis and Greg Ross-Munro break down why prototyping is one of the most important steps in building software-driven products or improving service business operations.
  • Tech Stack Triage: Choose Languages Without Losing Your Mind
    In this episode, Justin and Greg demystify the “tech stack” conversation and give you a decision framework that keeps you out of the weeds.